What is GetResponse?
GetResponse is an email marketing application that allows us to:
- Create email lists and collect data
- Send email newsletters to subscribers on your list
- Automate email marketing using “autoresponders”
- View and analyze statistics related to your email campaigns – open rates, click-through and forward rates, etc.
However, in recent years, GetResponse has shifted its focus significantly – the product is now geared towards an “all-in-one” online marketing and e-commerce solution, rather than a “traditional” email marketing tool.
Accordingly, in addition to email marketing features, GetResponse now also offers a website builder, chat features, e-commerce features, webinar hosting, landing pages, and automated sales funnels.
But how much does all this cost?
GetResponse Pricing
There are five pricing plans:
- Getresponse Free – this is a $0 plan and allows you to use a limited version of Getresponse indefinitely, as long as your list is under 500 subscribers.
- Basic Plan – starts at $12.3 per month and allows you to send unlimited emails to up to 1,000 subscribers
- Plus Plan – starts at $40.18 per month for up to 1,000 subscribers
- Professional Plan – starts at $81.18 per month for up to 1,000 subscribers
- Max Package – custom pricing.
As you add more subscribers to your list, the cost increases. At the high end of the scale, you can pay $369, $409.18, or $475.60 per month to use GetResponse with a list of 100,000 subscribers on the “Basic,” “Plus,” and “Professional” plans, respectively.
For the “Max” plan, the exact price depends on your requirements and list size – if you’re interested, you’ll need to contact GetResponse to schedule a demo, discuss your needs, and negotiate pricing.
You’ll get a pretty good discount if you prepay for 1 or 2 years of service — 18% off for 1 year and 30% off for 2 years.
You can try the paid plans for free for 30 days, through the trial which you can access HERE .
Main differences between packages
The core features common to all paid GetResponse plans are as follows:
- Ability to import and store subscriber lists
- A variety of e-newsletter templates
- Auto reply function
- Build a Landing Page
- Sales Funnel/Leads
- Facebook Ad and Google Ad Management Tools
- Website Builder
Next are some of the differences between the “Basic”, “Plus” and “Professional” packages with the main points being as follows:
- Automation Builder – arguably GetResponse’s standout feature, the automation builder (which lets you create complex autoresponder sequences based on user behavior) is only available on the “Plus” plan and above.
- Conversion Funnels – you get access to more automated sales funnels as you move up the pricing ladder.
- Live Webinars – this feature is not available at all on the “Basic” plan, and the number of webinar attendees is limited to 100, 300, and 1,000 on the “Plus,” “Professional,” and “Max” plans, respectively.
- Paid Webinars – you can only charge for webinar access on the “Plus” plan or higher.
- Team management – you can only have one user account on the “Basic” plan; otherwise, you get 3 on “Plus,” 5 on “Professional,” and up to 500 on “Max.”
- Ecommerce – abandoned order recovery (automatically sending reminder emails to your website visitors who have not completed an order) is only available on the “Pro” plan and above.
We’ll discuss these features in more depth as we progress through our review – but first, let’s talk a little about GetResponse’s new “free forever” program.
New “GetResponse Free” Plan
GetResponse traditionally differs from some of its main competitors in that unlike some of them – notably Mailchimp and AWeber – it doesn’t offer a completely free plan.
With the launch of the new “free forever” plan, Getresponse Free, that situation has changed – you now have the option to use the platform for free indefinitely.
On the plus side, this free version of GetResponse comes with some pretty decent features – the plan gives you access to core email marketing features, a full range of templates, a website builder, and a landing page builder.
However, to use this plan, your list must be less than 500 records in size and your newsletters will be GetResponse branded. It is worth noting that you will not be able to use any autoresponders or automation features on this plan.
But even so, the free plan is still a good way to try out the product and get started with email marketing – especially if you have a small list and only want to send the occasional newsletter to that list.
You can learn more about the “GetResponse Free” plan HERE .
How does GetResponse pricing compare to competitors?
If you’re happy to stick with one of the “Basic” plans, GetResponse’s pay-per-month plans are generally cheaper than those offered by many of its main competitors – especially if you have a large number of email addresses in your database.
GetResponse’s starting price is very competitive – you can host a database of up to 1,000 email addresses for $12.30 per month on GetResponse, compared to $29 per month on AWeber or Campaign Monitor. The price for the “Standard” plan is broadly comparable to Mailchimp’s at $51.99 per month when used with 1,000 contacts.
As you increase your prices, GetResponse often continues to be cheaper than all of these products.
Some other things to keep in mind on the competitor pricing front are:
- Some solutions (Mailchimp is a prime example) charge you to store both subscribed and unsubscribed contacts, which can become a significant hidden cost. GetResponse only charges you for your active subscribers.
- If you’re prepared to prepay for 1 or 2 years, you can take advantage of significant discounts with GetResponse that other competitors don’t offer (18% and 30% respectively).
So, GetResponse has more potential than its competitors in terms of price.
But what about features?
Key Features of GetResponse
Compared to other email marketing tools, GetResponse comes with a huge set of features – even in its low-end, entry-level plans.
The platform offers all the core features you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics, etc., but as mentioned above, it has recently expanded its feature set to become an all-in-one marketing and ecommerce solution.
Let’s dive into its features to find out.
Autoresponders
An autoresponder is an email newsletter that is sent to your subscribers at intervals you choose.
For example, you can set them to…
- As soon as someone signs up to your contact list, they’ll receive a welcome message from your business.
- A week later, they receive a discount offer on some of your products or services.
- Three weeks later, they get an incentive to follow you on social media.
And so on.
GetResponse’s autoresponder functionality is a major selling point – the product offers some of the most comprehensive autoresponder functionality available.
You can use GetResponse autoresponder to send time-based or action-based messages – time-based options include cycles like the example above, and action-based notifications can be triggered by user actions or information, for example:
- open,
- click,
- subscribe to a specific list,
- changes in contact options,
- completed deals/goals,
- birthday,
- changes in user data.
Marketing automation tools
In addition to the basic “drip” autoresponders mentioned above, GetResponse offers a more complex option for automatically organizing emails.
This is called “Marketing Automation” and is only available on “Plus” plans and above.
This feature allows you to create automation workflows using a drag-and-drop editor – you essentially set up “automation flowcharts” that instruct GetResponse what to do if a user opens a specific offer, clicks a certain link, etc.
Getresponse Email Templates
There are around 125 GetResponse templates available – fewer than some competing email marketing solutions (notably AWeber, which offers over 700 templates) – but they’re varied in nature and feature modern (and easily editable) designs.
The email templates are grouped into a few categories that focus on core goals – promotional, educational, sales, etc. – and their quality is generally quite high.
There is one omission worth noting, however – the option to set “global” styles for titles and text.
The template editor doesn’t let you define header and paragraph styles that you can reuse throughout your email – this means more manual text formatting as you compose your email, which is a bit inconvenient.
On the plus side, the GetResponse email builder allows you to use a wide range of web fonts. A wide selection of Google Fonts can be used in your email newsletters – more than any competing tool I’ve personally tested so far.
This diverse selection of web fonts is great, because – given the popularity of Google fonts in corporate branding these days – it will allow many users to create email campaigns that maintain brand values.
It’s important to remember that not all email programs support the use of web fonts – you can specify a “fallback font” in GetResponse to accommodate them – but in those that do, emails created through GetResponse are likely to look great.
Finally, GetResponse templates are all responsive, meaning they automatically adjust to fit the device the e-newsletter is being viewed on – mobile, tablet, desktop, etc.
Preview functionality is available to see how your email newsletter will appear on desktop and mobile.
(It would be nice if a tablet preview option was also available – although in reality, most tablet devices display emails in a pretty similar way to desktops.)
Analytics
GetResponse offers a wide range of analytics and reporting options.
Of course, you get all the basics – open rates, click-through rates, unsubscribe rates, etc. – but beyond that, there are some very handy reporting features worth mentioning specifically, namely:
- ‘One-click retargeting’: a way to easily identify people who have or have not engaged with a particular newsletter and follow up with them appropriately.
- “Email ROI”: By adding some tracking code to the post-sales page on your website, you can find out how effectively your email campaigns drive sales and calculate your return on investment in email marketing.
- Per user information – you can click on one of your subscribers and see where they signed up from, where they are located, and what emails they have opened in the past.
- Compare eNewsletter Performance – you can compare the performance of two eNewsletters side by side really easily.
Mailchimp and AWeber offer some similar reporting functionality – especially when it comes to sales tracking – but GetResponse’s reporting tool is definitely one of the more fully featured out there.
Split testing
Split testing involves sending “variations” of your email newsletter to some people on your subscriber list, tracking the performance of each one, and sending the best version to the rest of your list.
GetResponse allows you to run split tests using up to five subject headings OR content variations.
However, you can only use one variable at a time during a split test – for example, you can test emails with different subject lines but both versions of the email must contain the same content (or vice versa).
Some other email marketing tools are a bit more flexible in this regard, allowing you to test using more variables (e.g. send time or sender name) or the option to combine variables during testing.
So GetResponse could do a little better here.
Perfect timing?
While GetResponse’s split testing options could be more comprehensive, it has one related sending feature that makes up for this quite a bit – the ‘Perfect Timing’ tool.
This feature automatically sends your email at the time when it’s most likely to be opened (GetResponse checks subscribers’ past email opening habits to solve this problem).
Landing Page Builder
When it comes to lead generation, GetResponse offers something very useful that many of its competitors don’t: a landing page builder.
Using a landing page is often a core part of any online advertising campaign (Facebook, Google Ads, etc.).
This is because online ads often generate more leads if, instead of just directing people to a website filled with information, they direct users to attractive ‘landing pages’ that contain clear information and well-designed data collection forms.
GetResponse lets you create sophisticated landing pages. Importantly, you can test the conversion rates of these pages against each other – and choose the best performing ones for your ad campaigns.
This can have a very positive impact on the number of leads you get and improve the reach of your email campaigns.
Similar products often require you to use a third-party landing page builder, so including a landing page feature is a really useful – and cost-effective – piece of functionality to have in your email marketing toolbox.
Importantly, GetResponse’s landing page functionality is available on all plans – even the ‘GetResponse Free’ plan. Given that leading landing page tools Unbounce and Instapage charge a minimum of $90 and $199 per month respectively, there are significant savings here.
The landing pages you create can be connected to a variety of analytics tools and cookies, such as Google Analytics, Google Tag Manager, Kissmetrics, and your Facebook pixel.
And there are around 200 landing page templates to choose from – as with GetResponse’s email templates, these are professional and modern (especially the recently introduced ones).
However, there are a few issues with landing page builders to be aware of:
- First, the interface is not intuitive – in fact, it’s quite cluttered.
- Second, you often need to create separate landing page versions for desktop and mobile.
Landing pages allow you to hide parts of the page that you don’t want mobile users to see.
Landing pages could also load a little faster – Google’s Page Speed Insights tool shows there’s room for improvement (the faster pages load, the better they typically convert).
And finally, while you can use analytics cookies on your GetResponse landing pages, such as via a Facebook pixel, you can’t do so in a GDPR-compliant way.
To comply with the EU GDPR cookie requirements (and some US state data protection laws), you need to provide users with a clear mechanism to opt in or out of cookies before they are run. GetResponse doesn’t allow you to do this – the best you’ll get is the option to notify users that cookies are being run on your landing page.
So, in essence, many GetResponse users – especially those in the EU – would be breaking the law if they added their Facebook pixel or Google Analytics tag to their GetResponse landing page. This is far from ideal, and it’s a situation that GetResponse urgently needs to address.
So in many ways the landing page is a great feature – but it suffers a bit from the interface and especially the lack of a proper cookie consent banner.
Organizing a Workshop
GetResponse recently introduced the platform’s webinar hosting capabilities.
Since webinars can be used as both a lead generation tactic and an important revenue generating feature, the idea of having your email database and webinar tool under the same roof is appealing.
Pricing is also very competitive compared to established webinar solutions.
For example, one of the top webinar hosting services, Gotowebinar, charges $89 per month to host webinars with up to 100 participants. You can actually do the same thing – and more – with GetResponse starting at just $49 per month.
In terms of attendee limits, the GetResponse ‘Plus’ plan allows you to host webinars with up to 100 attendees; the ‘Pro’ plan’s limit is 300; and the ‘Max’ plan’s limit is 1000.
Honestly, GetResponse’s landing pages – before were a bit clunky, so I wasn’t expecting much from the webinar feature.
But I was pleasantly surprised: both the webinar interface and functionality are truly excellent – and generally superior in quality to any dedicated platform I’ve used before for online meetings or webinars.
Some of the particularly useful GetResponse webinar features include:
- In fact, webinar attendees don’t need to install any software to attend.
- Save recordings of seminars
- Screen sharing function
- Video sharing function (YouTube)
- Option to upload Powerpoint presentations to GetResponse for use in webinars.
The only real downside is that the file storage limit for your recorded webinars isn’t too great- you get 3 hours of storage on the ‘Plus’ plan, 6 hours on the ‘Pro’ plan, and up to 20 on the ‘Max’ plan.
So if your business focuses heavily on webinar content, you may need to use a separate hosting solution to share them with attendees.
But overall, the webinar functionality offered is a very useful feature to have in your email marketing, and including it as a feature gives GetResponse a significant advantage over its competitors. The fact that your email list is fully integrated with the webinar creation tool is a pretty big plus, and the quality of the feature is surprisingly high.
Now let’s take a look at another feature that’s quite unique to GetResponse: “conversion funnels”.
Conversion Channels
Another new feature that GetResponse recently introduced is ‘conversion funnels’ – and this represents a pretty good start for the product.
This is because – to some extent – it turns GetResponse from an email marketing platform into something you can use to run your entire ecommerce business.
The idea behind this feature is that you can do the following without leaving the GetResponse environment:
- Create product catalog
- Create and run Facebook ad campaigns
- Create a landing page
- Add subscribers to autoresponder cycle
- Direct users to sales pages (also created in GetResponse)
- Get paid for products
- Send abandoned cart emails if needed
You can access the conversion funnel feature on all plans – but you should note that the version available on the ‘Basic’ plan only lets you create one sales funnel and doesn’t let you use the abandoned cart recovery feature.
If you want, you can link to third-party platforms with this feature – for example, Shopify, BigCommerce, and Etsy can all be integrated with GetResponse.
This feature is best suited for ‘problem solvers’ or small businesses who want an all-in-one option that has everything they need to create a sales funnel.
However, sellers with large product catalogs and extensive ecommerce requirements may be better off using a dedicated ecommerce solution like BigCommerce or Shopify for the sales side.
GetResponse Website Builder
The newest addition to GetResponse’s feature set is the website builder.
This allows you to create a website within the GetResponse interface and connect it to a domain you own (you can also purchase your domain through GetResponse if you prefer).
The templates for the website builder are pretty good – but for all intents and purposes the tool is a pretty basic affair, only allowing you to create simple, static pages.
You can add GetResponse forms very easily to these, which is useful, but at the moment there is no obvious way to add any of the products we created in GetResponse to the test site we set up with the builder.
So if you were hoping to build an online store with this tool, you’ll be a little disappointed right now. On the plus side, GetResponse says full e-commerce functionality is on the way.
However, as a means of creating a simple brochure website, it will work quite well in some aspects.
One thing to note about GetResponse’s website builder is that the websites it creates aren’t particularly fast or particularly compliant with speed and stability standards.
(However, this tends to be an issue with many ‘hosted’ website builders – popular platforms like Wix and Squarespace can also have issues in this regard).
So overall, this new website builder feature is a bit underwhelming right now – but to be fair, it’s still in its infancy, so you can expect improvements to come. And the idea of having everything in one place – website, email marketing, webinars – is certainly an appealing one, especially if you run a small business.
But all things considered, this feature needs a bit of work if it’s going to compete with more established website and online store builders like Big Cartel, Squarespace, or Wix.
GetResponse Chats
In the spirit of trying to be an ‘all-in-one’ marketing solution, GetResponse has now added a ‘chats’ feature that adds live chat functionality to your website (either one you’ve created via GetResponse’s new website builder feature or your own existing website). This feature is available on the ‘Plus’ plan and above.
To enable GetResponse Chats, you add a piece of code to your website that will then display a live chat option to your visitors.
This is a pretty handy little feature that, used correctly, can help you increase your conversion and signup rates.
However, for all features like this, there is a trade-off – adding more interactive tools like this to your site via scripting can have a negative impact on page load times (which in turn can impact your site’s performance in search results).
But there are plenty of cases where this type of functionality would be very useful, so it’s definitely a great addition to GetResponse’s feature set and will bring real value to users.
Applications and integrations
If you want to integrate GetResponse with another platform or tool, there are around 60 integrations to help you do so.
You can use these to connect GetResponse to popular ecommerce solutions and content management systems, including WooCommerce, Shopify, and WordPress, as well as some CRM systems, like Capsule and Highrise.
There are some pretty useful Google integrations. They let you import contacts; add Google Analytics tags to an email campaign; and link your landing pages to Google Ads in a way that helps you better measure the effectiveness of your PPC campaigns.
Another way you can integrate GetResponse with different applications – assuming you have the development skills – is to use the platform’s API (Application Programming Interface). This allows you to send and receive data to and from GetResponse in any way that suits your application.
Data management and availability
Data collection and forms
There are two ways to use forms in GetResponse – you can add an HTML form that you style yourself, or you can design your form in GetResponse (choose from a range of suitable templates and adjust them to match your website design).
If you go the second route, you can add the form to your website by using a piece of Javascript code to display your form; this form can be presented in a variety of different formats (e.g. inline, popup, or slide).
You can use both HTML forms and javascript forms to collect data into standard GetResponse fields or populate custom fields if you prefer.
These javascript forms are pretty good. You can create both desktop and mobile versions, and you can use a variety of web-friendly fonts when styling them. You can also enable spambot-blocking CAPTCHAs, which help prevent fake signups.
However, it’s worth noting that GetResponse doesn’t provide any controls to enable or disable pop-up forms on specific devices or individual pages on your site.
Given Google’s approach to pop-ups on smartphones (which can result in sites getting a hit in search results if they show ‘intrusive interstitials’ on mobile devices), this is a concern.
One solution is to connect GetResponse to a growth hacking tool – there are quite a few available (Privvy is a good example).
Doing this allows you to disable pop-ups for mobile users, as well as extend the style of forms and control which pages they appear on. But this isn’t ideal, as it involves additional costs.
Of course, if you’re integrating GetResponse with a CMS and using a forms package, you may not see this issue – for example, WordPress users can connect a tool like Gravity Forms (which gives you a lot of control over the form appearance) to GetResponse via its API.
Data segmentation options
One of the features that GetResponse has is the ability to send emails to multiple subscriber segments at once (or exclude multiple segments), which is not a plus for some of GetResponse’s main competitors, including Mailchimp and Aweber.
For example, let’s say you have a subscriber list in GetResponse that you’ve divided into four segments:
– Segment A
– Segment B
– Segment C
– Segment D
With GetResponse, it’s easy to message segments A, B, and C at the same time (you just need to check the three relevant checkboxes). You can also message segments B and C and exclude segment D.
Not only can you send or exclude multiple segments at once, you can also do the same with individual lists – for example, if you have three separate mailing lists on GetResponse, you can send to individuals on all three of those lists.
The only thing to note is that some segmentation options (based on scoring, tags, e-commerce, and events) are only available on the ‘Plus’ plan and above. But even so, the options available on all paid plans are extensive.
This kind of flexibility sets GetResponse apart from its competitors and allows you to truly tailor your email campaign audience to the nth degree – among similar products today, only Campaign Monitor offers the same level of flexibility (and one that comes at a much higher price point).
This approach to segmentation is also probably one of the biggest arguments in favor of using GetResponse over its main competitor Mailchimp, which doesn’t unlock advanced segmentation features unless you’re on the extremely expensive ‘Mailchimp Premium’ plan (starting at $299 per month).
GetResponse Delivery Capabilities
Email deliverability rate – the percentage of email newsletters that are successfully delivered to subscribers’ inboxes – is obviously an important thing to consider when choosing an email marketing tool.
Not all email marketing service providers are transparent about their delivery rates; but GetResponse seems open about this on their website:
“We often get asked about the quality of our deliverability rates. Because deliverability depends on many factors, including the content of your mail, deliverability rates can vary from mail to mail. However, for all customers in general, we are proud to say that our overall deliverability rate is currently at 99%.”
Obviously GetResponse says this, but assuming it’s true, that’s a good deliverability rate and inspires confidence that the majority of emails you send in a GetResponse email campaign will reach their intended recipients.
Furthermore, GetResponse actually gives you the deliverability rate of each message on your email analytics – something I haven’t seen on many metrics from competing products.
Finally, Custom DKIM – an authentication technique designed to enhance security for email senders and recipients – is also available on all GetResponse plans (even the ‘Getresponse Free’ plan). This can further improve deliverability.
GDPR
When GDPR (General Data Protection Regulation) was introduced, email marketing became a little more complicated. GDPR imposed stricter rules on what constitutes consent to receive email newsletters (and requirements for how that consent is recorded).
GetResponse deserves credit for providing users with clear information about their GDPR responsibilities, along with dedicated GDPR fields that make it easier to record consent and comply with regulations.
Additionally, you can enable two-factor authentication (2FA) for your GetResponse login. This ensures that users are only granted access after successfully presenting two or more pieces of information – for example, a password and a code generated by an authentication app on a smartphone.
Since data security is an important aspect of GDPR, this is a good feature to have.
On the other hand, GetResponse’s landing page feature isn’t GDPR compliant if you plan on using Facebook pixels or other third-party cookies in conjunction with it – so there’s definitely some room for improvement here.
Ease of use / interface
Overall, GetResponse is quite user-friendly. This wasn’t always the case, but its interface has been redesigned over the past few years and it’s now very easy to use, with key features easily accessible.
It’s pretty easy to do all the basics in GetResponse – import contacts, create email campaigns, set up autoresponders, and check stats. The segmentation management is especially great as mentioned above.
GetResponse’s landing page builder and form design tools could still benefit from a bit of an overhaul, though – unlike most of the product’s features, they haven’t been improved as much as part of the interface overhaul. They could definitely be more user-friendly.
Comparing GetResponse’s interface to its competitors, Campaign Monitor is a bit more user-friendly and Mailchimp’s interface has a cleaner design. AWeber’s interface is probably the most user-friendly.
Traditionally, GetResponse’s main usability issue has been its email editor – it’s clunky and buggy.
However, the new version of the email builder has improved things significantly – it has a cleaner, more intuitive drag-and-drop interface, and it’s very easy to use.
It may not be quite as good as what’s offered by some competing apps, but it’s perfectly acceptable.
Customer Support
GetResponse’s customer support is one of the most comprehensive email marketing support teams available – the company offers phone support along with live chat support, email support, and a variety of online guides and resources.
Sadly, phone support has now been discontinued (unless you’re on the enterprise-level “Max” plan). Instead, you’ll have to use live chat (24/7) or email support.
On the plus side, GetResponse’s support is really good – I’ve never had to wait long for an answer, and anyone I’ve worked with has really solid technical knowledge of the platform.
And the email support provided by GetResponse is available in 8 languages, which is commendable. Including English, Polish, German, French, Spanish, Italian, Russian, and Portuguese.
(However, I sometimes find support email response times a little longer than I’d like.)
GetResponse Review Conclusion
Overall, GetResponse represents one of the more cost-effective ways to host and communicate with an email database. It is competitively priced on the market and is also one of the more interesting products of its kind, in that it offers email marketing, automation, landing pages, e-commerce, sales funnels, live chat, and webinars all in one place.
It’s hard to think of any competing email marketing solution that offers this ‘all-inclusive’ proposition; this makes it particularly suitable for new business owners who don’t have the budget to invest in multiple tools. The ‘Free-forever’ package is a steal.
I was particularly impressed by GetResponse’s webinar functionality – it’s feature packed and an incredible value for what it is.
However, there are some improvements that need to be made to GetResponse.
Perhaps the most important thing GetResponse needs to consider is introducing a GDPR-compliant cookie consent mechanism for landing pages.
The landing page interface could also use an overhaul to make it more user-friendly.
Summarize this GetResponse review with the main pros and cons of using this product.
Pros and Cons of GetResponse
Advantages of Using GetResponse
- There is a completely free version of the platform, which can be used indefinitely.
- As long as you’re happy to stick with the ‘Basic’ package, Get React is cheaper than many of its main competitors (in certain cases) while offering as much functionality, if not more, than them.
- The discount you get when you prepay for a year or two of service is extremely generous – you’ll be hard-pressed to find a similar discount from major competitors.
- It gives you highly sophisticated tools for marketing automation.
- Its flexible approach to data segmentation makes list management really simple – it outperforms many competing products in this regard.
- GetResponse’s webinar functionality is fantastic and represents a genuine USP – I haven’t found this functionality on similar products.
- The ‘Chat’ feature will prove to be a really useful addition to a lot of websites and used well can improve conversion rates significantly.
- All GetResponse plans come with a useful (if a bit clunky) landing page builder to facilitate A/B testing – something that can save you a lot of money.
- Custom DKIM is available on all plans, even free.
- Support is provided in multiple languages.
- The notable exception is its full cookie consent features on its landing pages, which does a pretty good job of meeting GDPR requirements.
- The ‘all-in-one’ approach will appeal to small business owners on a budget – it saves them having to invest in multiple tools.
- No credit card details are required when you sign up for a GetResponse Trial.
Disadvantages of Using GetResponse
- The drag and drop interfaces for creating landing pages and forms are a bit clunky – they need improvement from a user experience perspective.
- While you can use the Facebook pixel with GetResponse’s landing page feature, you cannot do so in a GDPR-compliant manner.
- Improvements could be made to how GetResponse popup signup forms work – users should have the option to enable or disable them on mobile devices.
- No phone support is provided (unless you are on the “Max” plan).
- Split testing functionality is limited to subject lines and content – it would be nice if you could test using both sender and send time.
- The website builder needs significant improvements to really compete with more established solutions.
GetResponse Alternatives
No GetResponse review would be complete without mentioning some alternatives!
Popular solutions that compete with GetResponse include AWeber, Mailchimp, and Campaign Monitor.
AWeber is probably the most basic of the three tools mentioned above, but it is a solid and reliable service. Its main advantage over GetResponse is that it has phone support.
With the exception of webinars, Mailchimp offers a similar feature set to GetResponse – the main advantage it offers over GetResponse is that it tends to integrate more easily with other services. But it’s expensive by comparison, and Mailchimp charges you for every contact on your list – even those who haven’t signed up.
Campaign Monitor is another fairly expensive option – but it comes with some very nice templates and a super user-friendly interface.
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